More Than freeman gives the bird to thieving scum

I’m at home today so if the little scrote that robbed my house yesterday fancies coming back he’ll find a Medieval version of Tony Martin waiting.

There are some mild compensations to being burgled though. One is I get to hang out with the workmen and such who have come to do repairs and talk as if I’m in the trade. Obviously I resemble Alan Partridge talking to his builders in the second series of “I’m Alan Partridge” but they can’t tell me to f@@k off as they’re supposed to feel sorry for me and my plight.

The other consolation (aside from the lack of a dirty protest and that my toothbrush seems to be in one piece) has been the exemplary behaviour of my insurance company More Than (more accurately it’s my wife’s insurance company but living in the same house I appear to be covered for the losses of my boy’s toys).

Since making a call this morning More Than has despatched two suppliers to make repairs and assess damage and agreed to refund our possession losses with vouchers. And all done in one phone call with a great deal of sympathy.

So congratulations to the insurance company for actually living up to its brand. Which brings me onto its latest advertising campaign. I have to say it’s one that I’m enjoying very much. Congratulations to SFW for creating a campaign that is both affectionate and hard working. At lunch yesterday a colleague and I discussed it at length with a rival agency and there was hardly a bad word to be said about it. Even the one doubter, a man more cynical than Sir Humphrey in Yes, Prime Minister, was only left to wonder if it would generate the response that the client requires. I really hope it does.

  • Chris Worsley

    I wouldn’t shout about whose stuff it was Ian or they might change their minds if your name is not on the policy. More (trouble) Than its worth…….
    The campaign certainly works so far but I sense it might enter the Top 20 most irritating by year end.

  • Troy Kennedy

    Good insurance companies are the justification scum use to continue scumming. So in some perverse way are More Than actually causing more harm than good? (Sarcasm sign)

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